Federal Paints core values of excellence, commitment, integrity and sincerity have been the guiding philosophy of the brand. Commitment to the brand and the culture of excellence and innovation has enabled the brand to overcome challenges and grow from strength to strength.
Federal Paints adheres to the values of integrity and sincerity as it believes that being honest, professional and sincere in all that it undertakes will help to build a stronger brand.
Federal Paints brand culture includes inculcating the spirit of leadership and entrepreneurship in the organisation. By being leaders, the employees will develop a greater sense of responsibility and commitment to the organisation and the spirit of entrepreneurship will help the brand stay robust and ahead of the competition.